Microsoft Silverlight

Microsoft will soon be coming out with a direct competitor to the Adobe FLash , Silverlight -a cross-browser, cross-platform plug-in for delivering the next generation of media experiences and rich interactive applications (RIAs) for the Web. Silverlight is a lightweight subset of XAML for building rich media experiences on the web. It may be a drastic change to the online video market if Silverlight supports direct streaming from Media Player Servers and play WMV files without having to adorn a chrome over the video.